KrishiUnnati

The idea

KrishiUnnati uses a farm-to-family story to introduce an agriculture-commerce storefront. The selected deployment is the current public entry, with earlier iterations grouped under the same case study.

The public interface organizes products and discovery around a recognizable agriculture brand, while repository evidence includes frontend/backend packages and product, order, user, and payment routes.

The challenge

A farm-product storefront needs to communicate its proposition, guide product discovery, and create a clear transition from browsing into commerce.

The approach

Lead with the farm-to-family value proposition and provide structured shopping entry points, supported by product-focused content and consistent navigation.